Content category: Commercial business insurance
Corporate IT departments are putting the future of their firms at risk because they are failing to communicate with customers enough to really understand the needs of the business, one industry expert has suggested.
According to Patrick Bolger, chief evangelist from Hornbill Service Management, those employees in charge of computer operations are not speaking to consumers, which may put individuals off engaging with a brand's message.
Mr Bolger said many firms are purchasing the wrong IT kit for their needs, while the increasing popularity of remote working has blurred the divisions between the office and home.
He argued staff members are now more likely to use their own devices to carry out work due to the timely nature in which products including iPads can download certain applications, which would previously need to be requested from the office.
The expert's comments were made after research carried out by Hornbill revealed the failure of IT departments to keep up with the changing needs of employees is costing British companies.
Its independent study - carried out using responses from 1,457 office workers - found corporate IT is failing to keep pace with the needs of the company.
Commenting on the results, Mr Bolger said workers in this sector are getting "a bit of a hard time" at the moment due to the consumerisation taking place, as well as the ease at which employees can carry out certain tasks on their own.
He added: "This data shows that if the IT department can’t adapt to these changes and support new devices and ways of working, it won’t only be unable to keep pace with the needs of the business.
"It could also become divorced from the needs and expectations of users, meaning that they take more and more into their own hands."
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